ServicesData and Analytics Strategy

Data and
Analytics Strategy

Tiyash Consulting

Data and Analytics Strategy

Creating a Data Driven Organisation – A Journey from Simple Data Generation to Cognitive Analytics. Many aspects of data and analytics in organisations can be at descriptive analytics phase with considerable excel based manual efforts. We assist in moving to automation, visualisation and then democratization of analytics for users.

  1. Analytics for Field Force and Brands using Internal & External Data

    Facilitate In depth analyses of field force execution and results achieved by various segmentation. Productivity & effectiveness of field force. Help navigate around 'Blind Spots' in analytics to drive optimal use of data. Simplifying and prioritising analytics on Competitor Brands, prescription shares, market growth, brand recall & market shares.

  2. Dashboards with Data Analytics

    Integrate all forms of data to create interactive dashboards with visualisation to get insights which facilitate decision making and drive focussed actions by managers at all levels.

  3. Arrive at Optimum Customer Engagement F2F & Digital channels

    Help arrive at the optimum ‘Phygital’ mix of GTM channels and improve efficient and effective content delivery with the help of execution and engagement data to ensure a unified and impactful customer experience.